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Building MaterialsAustraliaManufacturer

Building Materials Brand Launch

Multilingual brand launch campaign for a building materials manufacturer entering the Australian market.

Challenge

An established OEM manufacturer with strong product credentials but no brand presence in Australia. The local market required credible English content and project case documentation.

Solution

We developed a structured content engine — product films, AI digital human spec walkthroughs, LinkedIn shorts and a multilingual landing page integrated with a CRM.

Results

  • Inbound inquiriesSignificant increase
  • LinkedIn presenceEstablished from zero
  • Content deliveredOn time and on brand

Workflow

  1. 1AI script generation from spec sheets
  2. 2EN + CN translation and brand QA
  3. 3AI product film production
  4. 4Digital human narration
  5. 5Distribution across LinkedIn, YouTube and WeChat
  6. 6Analytics and attribution setup

At a glance

Client type
Manufacturer
Industry
Building Materials
Country
Australia
Duration
01:28
Languages
English, Simplified Chinese
Platforms
LinkedIn, YouTube, WeChat
Services used
AI Product Videos, Digital Humans, Multilingual Content

DNY helped us build a credible English-language presence for the Australian market. The content was professional and the process was well-managed.

Building Materials Client Export Manager, Manufacturing Industry

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